42 Advisory
Description
Owned by Simon Cowling (OC 2001), 42 Advisory is a consultancy specializing in AI strategy, management consulting, fractional C-suite leadership, and operational excellence. The firm helps companies navigate artificial intelligence adoption by providing senior-level expertise without the cost of full-time executive hires. Through fractional leadership engagements, 42 Advisory supports executive teams seeking clear AI roadmaps, businesses aiming to strengthen operations, and companies looking to translate emerging technology into measurable value. Combining strategic frameworks with hands-on guidance, the firm focuses on practical, results-oriented transformation rather than hype. 42 Advisory positions itself as a partner for leaders pursuing efficiency, growth, and credible, well-governed AI integration across their operations.
Products / Services
Leadership / roles
fractional CAIO, fractional CTO, fractional COO, interim executive, board-grade AI leadership, strategic advisor, executive consulting, C-suite advisory
AI-specific
artificial intelligence, generative AI, AI implementation, AI integration, AI governance, AI readiness, AI transformation, enterprise AI, AI value, responsible AI
Business outcomes
operational efficiency, business growth, process optimization, scalability, performance improvement, change management, competitive advantage, cost reduction
Audience / industry
enterprise consulting, startup advisory, consulting firms, product companies, solution providers, business leaders, executive teams















